BY erealto | 08-12-2018
VR Punjab VR Punjab is situated in Chandigarh region and it is also one of the biggest operating mall in Punjab. VR Punjab is promoting the retail, food, music, art and entertainment programs. It emerges the art of placemaking with maximum functionality and connectivity with an outdoor environment. Executive managing director Rohit George said that this acquisition, combined with VR Chennai, also enables VRSA to simultaneously offer retailers, two new retail developments of scale, in key metropolitan markets, at a time when quality retail space is scarce and the economy is poised to grow strongly. ELANTE It is also known as the second largest shopping mall in northern India. As Chandigarh is the well planned city in India but it has also received the criticism related to the limited no. of shopping malls. Elante is a perfect answer to such criticism . It includes all national and international brands. This mall consist an environment where one can enjoy shopping, entertainment as well as office space. The Mall has a space for retail area of over 1 million square feet. It has two main gates, one is on the big front entry and another one is on the back. It has three basement levels, a ground level and three upper levels. In the retail area, Elante Mall hosts retailers of various Indian and international brands, a food court and a courtyard full of cafes. The Mall has an 8-screen Multiplex of PVR Cinemas on its top floor, the mall has restaurants, fast food joints and a Fun City for kid’s entertainment. MALLS IN ZIRAKPUR One of the most important thing in today’s marketing strategy is right retail mix of tenants along with the development. Malls in Zirakpur are coming with the new concept of retail plaza where the customer would be able to see the 4dimensional view of showrooms and brands. If we talk about the investing in malls so there are two types of customers one who wants to invest in commercial field and other who wants regular income. So what customers do is that they invest in malls and try to achieve a regular income. So the malls are offering to the customers the facility of SOHO,STARTA so that they can invest for regular income ,they are also providing the hyper market facility with leasing facility and tie ups to satisfy the need of regular income seeking customers.